
The Anxiety Economy in the Caribbean: Fear, Disruption, and the New Global Order
The rise of artificial intelligence and machine learning has ushered in what can be described as the Caribbean Anxiety Economy, a space where uncertainty fuels decision-making, where many of our indigenous organizations fear being left behind, and where the very foundation of business is being questioned. Yet, this anxiety is no longer fueled solely by the fear of technological disruption. Geopolitical and economic volatility have intensified the pressure on businesses. Trade wars, shifting global alliances, and economic uncertainty have created a turbulent landscape, forcing Caribbean businesses to navigate not just digital transformation but also the unpredictability of global commerce. The combined impact of AI-driven disruption and economic instability is reshaping our business environment in profound and lasting ways.

Humans vs. Machines: The Caribbean Creativity Conundrum
In an era of rapid technological advancement, artificial intelligence is no longer a futuristic concept, it is a present reality, reshaping industries at an unprecedented pace. From content creation and customer engagement to strategic decision-making, AI is encroaching on tasks once thought to be the exclusive domain of human ingenuity. This transformation is not merely a matter of coexistence but a challenge of differentiation. As automation becomes more sophisticated, businesses and professionals alike are faced with a pressing question: What distinguishes human creativity in an age where machines can generate art, write articles, and make complex business decisions?

G&A Communications Inc. Names Allison Cadogan as Chief Creative Officer
With more than two decades of experience in strategic communications and brand development, Allison brings a unique blend of creativity and business insight. In her new role, she will lead G&A’s creative vision, push the boundaries of innovation, and help clients craft compelling campaigns that make a lasting impact.

G&A Wins Again!
Building upon the momentum of a stellar 2024, G&A has once again proven its creative prowess, securing multiple awards at the 2025 ADDY Awards, distributed by the Caribbean Advertising Federation (CAF).
Our team secured Gold for its innovative social media campaign for House of Jaipur, and Silver for the impactful radio campaign crafted for Roberts Manufacturing. These wins solidify G&A's unwavering dedication to blending exceptional creative vision with strategic insight, delivering tangible results for its clients.

G&A Appoints Thomas Cross as Chief Transformation Officer to Spearhead MarTech Expansion
G&A’s investment in MarTech underscores its commitment to delivering forward-thinking marketing solutions that merge creativity with cutting-edge technology. Under Cross’ leadership, the agency will focus on leveraging emerging digital tools to streamline operations, enhance personalization, and improve overall marketing effectiveness.

Our New Hardware Brightens The Office
The only thing missing from our office this year was another American Advertising Award aka ADDY and, thanks to the show-stopping work of our creative and design team, G&A brought home two golds, one silver and a Best of Campaign Award for the “The Only Thing Missing” Social Media Campaign for Hilton Barbados Resort’s The Grille Bajan Inspired restaurant.

Rolling into 2024 on Ws
The G&A group kicked off our year in winning style, copping 3 Gold and 6 Silver ADDY awards along with a coveted Best of Campaign award.