G&A Appoints Thomas Cross as Chief Transformation Officer to Spearhead MarTech Expansion
G&A has appointed Thomas Cross as its new Chief Transformation Officer, a strategic move aimed at bolstering the agency’s marketing technology (MarTech) capabilities. In this role, Cross will spearhead the development of advanced digital solutions designed to enhance customer engagement, optimize marketing performance, and drive measurable business growth across the Caribbean and beyond.
With a deep-rooted background in digital transformation, Cross brings extensive expertise in integrating technology with marketing strategy. His leadership will be instrumental in expanding G&A’s MarTech portfolio, ensuring that clients gain a competitive edge through data-driven insights, AI-driven automation, and sophisticated customer relationship management (CRM) tools.
“Thomas’ expertise in transformation and digital strategy will be pivotal in redefining how we empower businesses to connect with their audiences and achieve long-term success.”
"As brands navigate an increasingly digital landscape, the need for innovative, technology-enabled marketing solutions has never been greater," said Devin Griffith, CEO of G&A. "Thomas’ expertise in transformation and digital strategy will be pivotal in redefining how we empower businesses to connect with their audiences and achieve long-term success."
G&A’s investment in MarTech underscores its commitment to delivering forward-thinking marketing solutions that merge creativity with cutting-edge technology. Under Cross’ leadership, the agency will focus on leveraging emerging digital tools to streamline operations, enhance personalization, and improve overall marketing effectiveness.
“By harnessing the power of data, automation, and AI, we can help brands in the Caribbean and beyond navigate the complexities of modern marketing with confidence.”
"I’m excited to join G&A at such a transformative time," said Cross. "There is immense potential to develop a robust MarTech ecosystem that not only enhances brand engagement but also drives tangible business outcomes. By harnessing the power of data, automation, and AI, we can help brands in the Caribbean and beyond navigate the complexities of modern marketing with confidence."
This strategic move reinforces G&A’s position as a leader in integrated marketing, combining creativity with technology to deliver unmatched value for clients.
