The G&A Group was born out of a burning desire to build strong brands. We connect brands with people by injecting personality and bringing them to life.

We are

A band of brand strategists, creative thinkers, idea generators, imaginative content creators, technologists, visionary designers, rocket scientists and rock stars who live to transmute audiences into fans.

We transform

Destinations
Banking & Insurance Institutions
Manufacturers
Public Sector Entities
Governments
Hospitality
Retail Brands
Real Estate Developers
Educational Institutions
Non-Governmental Organisations
Energy Providers

Leadership

Devin Griffith
Chief Executive Officer

Allison Cadogan
Chief Creative Officer

Thomas Cross
Chief Transformation Officer

Andrea Broomes
Finance Director

Tracy Gill-Worrell
Senior Design Director

Shanna-Kaye Cammock
Account Director

How we work

G&A’s proprietary process methodology TRANSMUTE 2.0© delivers sustainable value cycles. Leveraging this methodology, the G&A team synthesises future-focused creative strategies with marketing technology to cultivate transformative change. 

We partner with

We have direct access to a worldwide network of 497 offices in 125 countries with more than 14,000 employees working in 50 languages.