ORGASMIK INTELLIGENCE
Demystifying sexual health and wellness
Our approach was to revitalise the brand’s logo with a sharp, modern wordmark that contrasts with smooth curves of an icon that evokes both harmony and heat. In our messaging, we tackled the taboo surrounding the brand head on and encourage the viewer to embrace conversations around women’s sexual health and wellness. These discussions extended to the brand’s social media, where informative content aimed at sparking meaningful discussions was generated. Our designs and color palette were kept soft and sophisticated, enhancing the brand's elevation.
The Solution
Orgasmik Intelligence, a trailblazer in sexual health and wellness, partnered with G&A Communications to reposition the brand. The aim was to elevate the brand's profile, expanding its market presence and market share across a broader demographic and psychographic spectrum.
While some may express curiosity about the brand, a taboo is associated with the type of services it offers. Our challenge was to demystify this concept, making it more palatable and appealing to a wider audience.
The Problem
We crafted an identity that evoked feelings of trust and enhanced credibility. The brand's audience warmly welcomed the changes, and it even won an advertising award, allowing the brand to leverage the ensuing publicity for an overall profile increase.
