JOSHUA KELLY
Navigating new roads with winning cyclist brand
The result was an identity that was bold and stylish, and represented Joshua on the world stage as a professional and a force to be reckoned with. With his efforts on the asphalt and our transformative branding process, Joshua succeeded in becoming the first Barbadian male to sign a professional contract with the Miami Blazers in March, 2022.
The Solution
In late 2020, with the pandemic in full swing, Joshua Kelly, a gold medal winning, Caribbean Elite cyclist, found himself even more focused on his goal of signing a pro contract with a US team. While he put in the hours of intense training on roads that were now empty, we worked to craft a personal brand story fit for this strong, highly motivated and dedicated, yet humble and inspiring young athlete.
