Kraft, together with Hanschell Inniss Limited (the locally appointed distributor for Kraft), sought to more effectively target the consumer profile with the enthusiasm to cook. To achieve this, demonstrating the versatility of Kraft products was a must.
Our campaign approach considered how the products could be used to complement each other, the range of uses of the product line and the inherent value that the complete family of products offers.
The ‘Kraft your best moments’ campaign was created with a focus on highlighting some great combinations of Kraft foods in your favourite meals. The premise of the campaign was to link how Kraft products go great with, or make, any situation in your life that much better.
