Distributor, Hanschell Inniss Ltd. (Goddards Enterprises Ltd.), partnered with G&A to develop a marketing and distribution pitch for Diageo, with the aim of securing the marketing and distribution rights for the Guinness brand in Barbados. Not only was Hanschell’s bid successful but G&A was retained to act as marketing partner to execute the promotion of the Guinness brand in Barbados.

A number of brand marketing concepts have been developed and implemented for Guinness. These include advertising campaigns, online engagement tactics and special events/promotions.




For Arthur Guinness Day, we developed heritage advertising in an effort to deliver some light education on the brand. We employed a clever messaging tactic to attract attention before telling the tale of the product’s history.

We also developed promotional material for a big Guinness event featuring top Caribbean acts.


G&A Communications Inc.
1st Floor, Suite 201, The Atrium, Sky Mall Road, Haggatt
Hall, St. Michael,
Barbados, W.I. BB11059.

Tel              (246) 437-2214 Email         info@gacaribbean.com Website  https://www.gacaribbean.com


G&A Communications (Jamaica) Ltd.
#16 Devon Square, Kingston 10,
St. Andrew, Jamaica

Tel (876) 818-5835


234 Lance Gibbs and Irving Sts.
Queenstown, Georgetown

Tel +592 226 0947


New Kings House
136 – 144 New Kings Road
London, SW6 4LZ

Tel +44 (0)20 8144 2358


Tel +971 050 2041479