PR/Brand Activation is a valuable piece of the brand-building puzzle. Our public relations expertise is more than reinforced with the journalistic editorial writing and media relations experience of over 25 years between members of the team. PR for us goes hand in hand with content creation and for engaging and informing audiences. We apply this across the traditional channels for media relations, stakeholder and community relations and the exciting digital channels that allow for all of these as well.
Our in-house media department in turn devises integrated channel strategies and targeted media plans to ensure the brand message connects with the audiences that matter most. G&A’s media agnostic philosophy encourages marketing communications innovation and allows for ensuring tangible results. Our brand activation services include media planning, campaign implementation, media buying across all platforms and event execution.