Loading...
PR & Activation
By G&A  

PR/Brand Activation is a valuable piece of the brand-building puzzle. Our public relations expertise is more than reinforced with the journalistic editorial writing and media relations experience of over 25 years between members of the team. PR for us goes hand in hand with content creation and for engaging and informing audiences. We apply this across the traditional channels for media relations, stakeholder and community relations and the exciting digital channels that allow for all of these as well.

Our in-house media department in turn devises integrated channel strategies and targeted media plans to ensure the brand message connects with the audiences that matter most. G&A’s media agnostic philosophy encourages marketing communications innovation and allows for ensuring tangible results. Our brand activation services include media planning, campaign implementation, media buying across all platforms and event execution.

RELATED ARTICLES

The Value Of A Brand In A Lockdown: Zero Demand, No Market Access, Dried Up Cash Flow, What Now?

Operating in the current COVID-19 crisis is analogous to periods in history when economic turbulence, disparities in supply & demand and constrained market access challenged the entire notion of free enterprise. How does a brand or product remain desirable when consumers are reprioritising what they deem to be essential or … Read the rest

Operating In The New Isolation Economy: Covid-19 Brand Survival

As the Novel Coronavirus (Covid-19) forces Barbadians to retreat indoors, impacting on the viability of many local businesses, there is a burgeoning sub-economy of isolation-friendly global businesses thriving. The stock prices of brands such as Netflix, Blue Apron, Zoom and Peleton have all surged. But this newfound prosperity may be … Read the rest

Just Make Inspiring Advertising

Dismantling the advertising industry

As artificial intelligence continues its stealthy but effectual penetration into our lives, an uninspired gloomy picture emerges. It’s one that prophesizes a world void of cultural and creative paradigms. Art and poetry will become inconsequential and consumers will be plugged directly into product inventory with no … Read the rest


BARBADOS (HEAD OFFICE)

G&A Communications Inc.
1st Floor, Suite 201, The Atrium, Sky Mall Road, Haggatt
Hall, St. Michael,
Barbados, W.I. BB11059.

Tel              (246) 437-2214 Email         info@gacaribbean.com Website  https://www.gacaribbean.com

JAMAICA

G&A Communications (Jamaica) Ltd.
#16 Devon Square, Kingston 10,
St. Andrew, Jamaica

Tel (876) 818-5835

GUYANA

234 Lance Gibbs and Irving Sts.
Queenstown, Georgetown
Guyana

Tel +592 226 0947

LONDON

New Kings House
136 – 144 New Kings Road
London, SW6 4LZ

Tel +44 (0)20 8144 2358

DUBAI

Tel +971 050 2041479