Brands must be experiential to allow consumers to immerse themselves within the tangible brand. G&A’s environmental design service takes a brand and applies it to a physical space to create an interactive sensory experience. A physical space provides a much more extensive and dynamic canvas to delineate a brand’s attributes and uniqueness in a very tangible way. In doing so, the space can become a key brand touch point and area of direct engagement with consumers. Utilizing brand cultures and philosophies G&A has developed interior and environmental design concepts for a number of commercial spaces including corporate offices, retail spaces and exhibition halls.
Environments
By G&A
Operating in the current COVID-19 crisis is analogous to periods in history when economic turbulence, disparities in supply & demand and constrained market access challenged the entire notion of free enterprise. How does a brand or product remain desirable when consumers are reprioritising what they deem to be essential or … Read the rest
As the Novel Coronavirus (Covid-19) forces Barbadians to retreat indoors, impacting on the viability of many local businesses, there is a burgeoning sub-economy of isolation-friendly global businesses thriving. The stock prices of brands such as Netflix, Blue Apron, Zoom and Peleton have all surged. But this newfound prosperity may be … Read the rest
Dismantling the advertising industry
As artificial intelligence continues its stealthy but effectual penetration into our lives, an uninspired gloomy picture emerges. It’s one that prophesizes a world void of cultural and creative paradigms. Art and poetry will become inconsequential and consumers will be plugged directly into product inventory with no … Read the rest
