Brands must be experiential to allow consumers to immerse themselves within the tangible brand. G&A’s environmental design service takes a brand and applies it to a physical space to create an interactive sensory experience. A physical space provides a much more extensive and dynamic canvas to delineate a brand’s attributes and uniqueness in a very tangible way. In doing so, the space can become a key brand touch point and area of direct engagement with consumers. Utilizing brand cultures and philosophies G&A has developed interior and environmental design concepts for a number of commercial spaces including corporate offices, retail spaces and exhibition halls.