Ok perhaps that’s a bit of a stretch, but it was one of the first things that came to my mind when I saw a product video for a small robot device called a Jibo. The YouTube video for Jibo had close to 10 million views and 6,500+ comments, and … Read the rest

The marketing construct has historically been shaped by popular culture and behavioural trends. From the Polaroid camera to Instagram, consumer inclinations have been the bane of the traditional marketer’s existence for decades. Consumer progressions have influenced the evolution and adaptation of marketing fundamentals. And now fast forward to today’s instant … Read the rest

“We’re going to run then sing,” she said. I looked quizzically at my then vocal coach and blurted out “don’t you only run when being chased”. A line that resonated with me from one of my favourite cult films ‘The Faculty’. That was almost four years ago and little did … Read the rest

Dianne Squires is a former dancer and choreographer who is now Group President – Strategic Planning at G&A Communications Inc.

“Are you still dancing?”

I’m still greeted with that phrase by people who knew me only as a dancer at least ten years ago. Little do they know how I’ve … Read the rest