Dismantling the advertising industry

As artificial intelligence continues its stealthy but effectual penetration into our lives, an uninspired gloomy picture emerges. It’s one that prophesizes a world void of cultural and creative paradigms. Art and poetry will become inconsequential and consumers will be plugged directly into product inventory with no … Read the rest

“1st We Blaze It Up”, “Smoke Weed Everyday”, “So High”, “Stoner’s Anthem”, these are just a few of Snoop Dogg’s records expressing his love for the herb. With the legalization of marijuana for medicinal purposes in many states in the US and for recreational purposes in a select few, the … Read the rest

To answer this question one must first evaluate whether the Usain Bolt brand is more valuable on the track or off the track. Is Usain Bolt limited to being labeled a great track athlete who has added worth and preeminence to his sport or does his persona transcend his sport? … Read the rest

For decades, consumers have used brands as a means of self-expression. – Doc. Martens and 1960’s subculture, The Mods, Nike Jordan’s and the urban cool male, Apple iPhone and the trendy tech kids, or the Michael Kors watch – arm candy for the cool kids. Though individual, we are social … Read the rest

The marketing construct has historically been shaped by popular culture and behavioural trends. From the Polaroid camera to Instagram, consumer inclinations have been the bane of the traditional marketer’s existence for decades. Consumer progressions have influenced the evolution and adaptation of marketing fundamentals. And now fast forward to today’s instant … Read the rest