Live Nation is the largest concert promoter in the world. They boast having a roster of the world’s most recognizable music artists. Live Nation has been promoting sell out concert tours in many cities for big-name artists such as Rihanna, Jay Z, Beyoncé and Justin Timberlake.
They commissioned G&A to develop and execute the marketing promotion for the Rihanna Diamonds World Tour 2013 in the Caribbean. The marketing campaign was executed across the Caribbean region with concentration in larger markets such as Trinidad & Tobago, Barbados, Jamaica and the French West Indies.