Boasting a picturesque location and an attentive staff, Hilton Barbados Resort is one of Barbados’ long serving resorts with a wealth of history on the island. Catering to visitors and locals, the resort is challenged to implement a clear marketing communications plan, which attracts both key target markets to their vast offerings.
Successfully working as the official marketing partner with the Hilton Barbados Resort to provide a strategic marketing solution, G&A provides a fully integrated marketing approach including digital media tactics, corporate social responsibility initiatives and event strategy consultancy.
In the digital online space, G&A has provided social media management including a full content editorial plan. This includes content creation, daily posting and interaction with Hilton’s captive audience, primarily on Facebook. With the digital landscape becoming increasing mobile, we are also developing a mobile app catering to locals. The content on the app is intended to be the hub for locals to stay up to date with what’s happening at the resort daily from accommodation and restaurant specials to event offerings.
G&A and the Hilton Barbados Resort understand that “there is never a dull moment in Barbados” and as such have staged a series of events at the resort’s prime location. These events are jointly conceptualized between the resort’s marketing team and G&A and are packaged and marketed to hotel guests and the Barbadian public utilizing the established integrated approach. The expertise provided by G&A has included consultancy on entertainment recommendations, logistics and the overall experience of the patron.
Recently successful events include the weekly dinner bonfires on the beach, live entertainment with Barbados’ best local acts, dinner sets featuring a Grammy award winning artiste and ‘Spellbound’, the Old Year’s Night beach experience which saw an overwhelming response.