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Distributor, Hanschell Inniss Ltd. (Goddards Enterprises Ltd.), partnered with G&A to develop a marketing and distribution pitch for Diageo, with the aim of securing the marketing and distribution rights for the Guinness brand in Barbados. Not only was Hanschell’s bid successful but G&A was retained to act as marketing partner to execute the promotion of the Guinness brand in Barbados.

A number of brand marketing concepts have been developed and implemented for Guinness. These include advertising campaigns, online engagement tactics and special events/promotions.

 

Guinness-Poster-01

 

For Arthur Guinness Day, we developed heritage advertising in an effort to deliver some light education on the brand. We employed a clever messaging tactic to attract attention before telling the tale of the product’s history.

We also developed promotional material for a big Guinness event featuring top Caribbean acts.


BARBADOS (HEAD OFFICE)

G&A Communications Inc.
1st Floor, Suite 201, The Atrium, Sky Mall Road, Haggatt
Hall, St. Michael,
Barbados, W.I. BB11059.

Tel              (246) 437-2214 Email         info@gacaribbean.com Website  http://www.gacaribbean.com

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G&A Communications (Jamaica) Ltd.
Unit 8, #80 LMR Business Centre
Lady Musgrave Road, Kingston 5,
St. Andrew,
Jamaica

Tel (876) 927-7704

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Queenstown, Georgetown
Guyana

Tel +592 226 0947

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London, N1 5AQ

Tel +447912360075

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Tel +971 050 2041479