GRACE Tropical Rhythms Rebrand

Grace Kennedy Foods International is based in Jamaica and has been distributing its brands across the Caribbean, North America, the UK and Europe and most recently in Africa. The Grace Tropical Rhythms juice brand has been a favourite of the local Jamaican population for several years and has had reasonable success in the region and within the Diaspora.

G&A’s mission: strengthen the Tropical Rhythms brand and bring further visibility to it within the Caribbean region and beyond. As a first task, we undertook an introductory campaign for the Grace Tropical Rhythms canned juice category. This campaign was executed across six countries within the Caribbean region. The campaign creative and media tactics were developed with the aim of raising the profile of the brand and protecting market share.

The G&A team then moved on to the developmental work for the brand overall redesigning packaging for a number of SKUs. The new product packaging has been successfully launched across all major markets.






G&A Communications Inc.
1st Floor, Suite 201, The Atrium, Sky Mall Road, Haggatt
Hall, St. Michael,
Barbados, W.I. BB11059.

Tel              (246) 437-2214 Email         info@gacaribbean.com Website  http://www.gacaribbean.com


G&A Communications (Jamaica) Ltd.
Unit 8, #80 LMR Business Centre
Lady Musgrave Road, Kingston 5,
St. Andrew,

Tel (876) 927-7704


234 Lance Gibbs and Irving Sts.
Queenstown, Georgetown

Tel +592 226 0947


20 Baltic place,
London, N1 5AQ

Tel +447912360075


Tel +971 050 2041479