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The Value Of A Brand In A Lockdown: Zero Demand, No Market Access, Dried Up Cash Flow, What Now?

Operating in the current COVID-19 crisis is analogous to periods in history when economic turbulence, disparities in supply & demand and constrained market access challenged the entire notion of free enterprise. How does a brand or product remain desirable when consumers are reprioritising what they deem to be essential or … Read the rest

Operating In The New Isolation Economy: Covid-19 Brand Survival

As the Novel Coronavirus (Covid-19) forces Barbadians to retreat indoors, impacting on the viability of many local businesses, there is a burgeoning sub-economy of isolation-friendly global businesses thriving. The stock prices of brands such as Netflix, Blue Apron, Zoom and Peleton have all surged. But this newfound prosperity may be … Read the rest

Just Make Inspiring Advertising

Dismantling the advertising industry

As artificial intelligence continues its stealthy but effectual penetration into our lives, an uninspired gloomy picture emerges. It’s one that prophesizes a world void of cultural and creative paradigms. Art and poetry will become inconsequential and consumers will be plugged directly into product inventory with no … Read the rest

Snoop Hits a High Point in Design

“1st We Blaze It Up”, “Smoke Weed Everyday”, “So High”, “Stoner’s Anthem”, these are just a few of Snoop Dogg’s records expressing his love for the herb. With the legalization of marijuana for medicinal purposes in many states in the US and for recreational purposes in a select few, the … Read the rest

Own Your Own NSA Agent

Ok perhaps that’s a bit of a stretch, but it was one of the first things that came to my mind when I saw a product video for a small robot device called a Jibo. The YouTube video for Jibo had close to 10 million views and 6,500+ comments, and … Read the rest

Is there Life after Track & Field
for Brand Usain Bolt?

To answer this question one must first evaluate whether the Usain Bolt brand is more valuable on the track or off the track. Is Usain Bolt limited to being labeled a great track athlete who has added worth and preeminence to his sport or does his persona transcend his sport? … Read the rest


BARBADOS (HEAD OFFICE)

G&A Communications Inc.
1st Floor, Suite 201, The Atrium, Sky Mall Road, Haggatt
Hall, St. Michael,
Barbados, W.I. BB11059.

Tel              (246) 437-2214 Email         info@gacaribbean.com Website  http://www.gacaribbean.com

JAMAICA

G&A Communications (Jamaica) Ltd.
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St. Andrew, Jamaica

Tel (876) 818-5835

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Queenstown, Georgetown
Guyana

Tel +592 226 0947

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DUBAI

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