In 2006 G&A initiated the development of a comprehensive rebranding programme to assist CDB in refocusing and raising the profile of its brand. This process began with

extensive research and assessment and included a full communications audit. The result was the development of a brand strategy and brand redevelopment programme. G&A also designed and developed a brand identity standards manual and guidelines document to assist with the repositioning of the bank. The manual addressed every aspect of the CDB’s image and corporate expressions, focusing on all communications channels from signage and environmental graphic design to uniforms. These tools were also used as part of a staff sensitization and orientation exercise which G&A later conducted. The exercise involved training in the areas of brand management and corporate culture and was done by conducting a number of workshops and seminars with senior management and general staff.

G&A has also been very involved in the development of CDB’s P.R. collateral such as annual reports, corporate brochures, newsletters, corporate advertising and website development.

We have aided them in shaping and developing the corporation’s image to create the necessary appeal to establish Barbados as an attractive jurisdiction for international business and also as an inspirational model for the development of local industry. This was achieved through effective corporate communications and marketing campaigns in local & international markets.

The Barbados Investment & Development Corporation (BIDC) has been a client of G&A Communications Inc. from the inception of our company. In 1956 the government established the BIDC to promote industrial development in Barbados.  BIDC’s main objectives are to increase economic development within Barbados, to encourage & facilitate foreign direct investment and to improve the external balance of trade by expanding the production of locally made goods. Another major role of the organization is to promote the establishment of industries exporting the whole or major portion of their output to overseas markets.

Before the inception of the business, the principals of Fabric Solutions formed a strategic alliance with G&A Communications Inc. to establish its brand. As a new player
in the dry-cleaning arena with competing household names, we recognized that it was critical to be distinctive and to boost a Unique Selling Proposition (USP). Through our close collaboration we determined the name, the brand values, brand personality and visual brand identity.

Extensive research was conducted in order to assess the principals’ objectives and the needs of the audience. Further research was done into the state-of-the-art equipment
and the environmentally friendly nature of their offering. This further aided in the execution of our K.I.C.K. (Knowledge. Innovation. Creativity. Key results) marketing
strategy, which catalyzed the brand identity system which includes the name, logo, slogan, environmental design, livery, vehicular signage, internal brand posters, all
advertising and collateral material and public relations. This strategy also introduced workshops to ensure total staff buy-in on the mission, vision and values of the
organization.
This holistic approach has not only created an appealing image but a sound and reputable brand, with a strong presence in the market.

The BNTCL is responsible for managing the storage and supply of petroleum products to Barbados and the Caribbean. Although the terminal has been in existence for the past 10 years it was relatively unknown to the public. An effective campaign was created through extensive research. The campaign involved creating a greater awareness for the company by making it more visible. This was achieved through the sponsorship of various cultural and community events that were considered valuable to society.
Public service announcements, infomercials and marketing communications strategies such as an information hotline and an interactive website were devised. They were developed as a means to educate the public not only about the company but also to demonstrate its commitment to improving and protecting the lives of the citizens of Barbados.