The result, Powering Our Nation’s Progress: The Story of Electricity Service in Barbados, 1911- 2011, is a series of stunning period appropriate photo essays echoing author and historian Dr. Henderson Carter’s text. G&A also coordinated the printing, shipping and final delivery of over 6000 copies for the client. This was a huge undertaking considering that the book was printed over 14,000 miles away in China, where Managing Director Devin Griffith was on the spot to ensure that any pre-press issues were addressed to client satisfaction. When BL&P launched the publication on May 21st with a cocktail event, Managing Director, Peter Williams noted his pleasure and pride with the publication and with G&A’s outstanding work on the project.

Other major events promoted include Crop Over Festival, Football Legends Tournament, Holder’s Season and the Barbados Food & Wine and Rum Festival.

In 2010 the BTA in association with the international Food & Wine brand, embarked on the inaugural Barbados Food & Wine and Rum Festival. G&A Communications Inc. was privileged to provide brand development and advertising services for the event. This festival sought to bring the best international chefs to Barbados for a four-day extravaganza, where they would prepare new and exciting dishes alongside local culinary experts, and in doing so, be a boon to the Barbadian tourism product. Our brand challenge? How to combine an illustrious international brand with a brand that carries a rustic earthy appeal, while maintaining the integrity of each.

We are happy to conclude that the challenge was successfully met throughout all brand applications. The execution of the brand/advertising strategy created much excitement amongst locals and visitors alike; and indeed the proof was in the pudding. All of the many events and workshops within the festival were sold out!

As a result of the inaugural event’s success, this event will now be a permanent fixture on the Barbados Events Calendar.

In 2006 G&A initiated the development of a comprehensive rebranding programme to assist CDB in refocusing and raising the profile of its brand. This process began with

extensive research and assessment and included a full communications audit. The result was the development of a brand strategy and brand redevelopment programme. G&A also designed and developed a brand identity standards manual and guidelines document to assist with the repositioning of the bank. The manual addressed every aspect of the CDB’s image and corporate expressions, focusing on all communications channels from signage and environmental graphic design to uniforms. These tools were also used as part of a staff sensitization and orientation exercise which G&A later conducted. The exercise involved training in the areas of brand management and corporate culture and was done by conducting a number of workshops and seminars with senior management and general staff.

G&A has also been very involved in the development of CDB’s P.R. collateral such as annual reports, corporate brochures, newsletters, corporate advertising and website development.

We have aided them in shaping and developing the corporation’s image to create the necessary appeal to establish Barbados as an attractive jurisdiction for international business and also as an inspirational model for the development of local industry. This was achieved through effective corporate communications and marketing campaigns in local & international markets.

The Barbados Investment & Development Corporation (BIDC) has been a client of G&A Communications Inc. from the inception of our company. In 1956 the government established the BIDC to promote industrial development in Barbados.  BIDC’s main objectives are to increase economic development within Barbados, to encourage & facilitate foreign direct investment and to improve the external balance of trade by expanding the production of locally made goods. Another major role of the organization is to promote the establishment of industries exporting the whole or major portion of their output to overseas markets.

The BNTCL is responsible for managing the storage and supply of petroleum products to Barbados and the Caribbean. Although the terminal has been in existence for the past 10 years it was relatively unknown to the public. An effective campaign was created through extensive research. The campaign involved creating a greater awareness for the company by making it more visible. This was achieved through the sponsorship of various cultural and community events that were considered valuable to society.
Public service announcements, infomercials and marketing communications strategies such as an information hotline and an interactive website were devised. They were developed as a means to educate the public not only about the company but also to demonstrate its commitment to improving and protecting the lives of the citizens of Barbados.