Silvers were the prize for the previously mentioned bank@school campaign and a television commercial for Unicef entitled, ‘They are never too young to learn”.

Three out of the four awards were won in the area of online promotion, a medium with much untapped potential. We have to laud our clients’ trust in us as we break ground on their behalf. The proof of the pudding i.e. a campaign’s effectiveness is really in the eating i.e. public response, and that we can boast of. The recognition for our achievement is icing on the cake.

“I think awards programmes are critical on a number of levels. First and foremost, it’s a big pat on the back to individuals and teams who work hard on these winning projects and it inspires the entire agency to strive for excellence. It validates the agency to those who work there, the talent community and of course to potential clients and the greater public. It reminds the winning client that they picked the right group (in case they forgot). And who can forget bragging rights? Agency people are an ego-driven bunch and live to be told that they are the best thing that God ever made… and a physical award is proof.” Allison Cadogan, Executive Creative Director.

So as we bask in these awards and cogitate on our genius: to the team a resounding; ‘GOOD JOB!!!’… now back to work!

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Let G&A shine for your business

PHD engaged top local ad agencies to compete for the account by presenting ideas on how best to position this brand.

And here we are.

We recognized that Caribbean Pride could not boast of high juice content like their rivals Ceres and Tropicana, therefore we developed a campaign that extolled its strengths of flavour and fun.

We developed the theme ‘Liquid Joy’ and executed print, point of sale, out-of-home, vehicular signage and television advertising to convey the desired spirit.  Our understanding of, dietary trends, the consumers access to information and their demand for critical product information to guide buying decisions, led us to determine that Caribbean Pride must compete honestly on the basis of its true selling points.

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Contact G&A today and be proud of your marketing

The company’s brief was to design a distinctive 100th anniversary commemorative publication for the client, The Barbados Light & Power Company Limited (BL&P).

The result, Powering Our Nation’s Progress: The Story of Electricity Service in Barbados, 1911- 2011, is a series of stunning period appropriate photo essays echoing author and historian Dr. Henderson Carter’s text.

Former Art Director Jason Mayhew collaborated with Associate Creative Director Marlo Hunte to create a stunning publication cover concept and editorial design. Mayhew also worked closely with the client on the page spread photo composites and general layout composition, ably completing revision after revision until the final product was achieved. G&A also coordinated the printing, shipping and final delivery of over 6000 copies for the client. This was a huge undertaking considering that the book was printed over 14,000 miles away in China, where Managing Director Devin Griffith was on the spot to ensure that any pre-press issues were addressed to client satisfaction.

Associate Creative Director Marlo Hunte, assisted with initial sourcing of dozens of images, while Account Coordinator Dianne Squires led the project through the critical final ten months of its two-year production schedule.

When BL&P launched the publication on May 21st with a cocktail event, Managing Director, Peter Williams noted his pleasure and pride with the publication and with G&A’s outstanding work on the
project.

Affectionately known as the Penny Bank, SVCB has always paid special attention to the needs of the lower income earner. However, while the goal of the bank is the betterment of this segment, they have a renewed vision for the other market segments. “We are proud of our heritage and what we have been able to achieve over the years. Because of our flexibility anyone can open an account with us for as little as ten dollars. Policies such as this have allowed ordinary people to be comfortable with the concept of wealth creation and investing in their future. That is a feather in our cap and we want to build on this.” says Laverne Velox, Manager and Secretary of the Board. “We have always been the bank for everyone, so we are looking with even more intent at the other markets, the lower to upper middle classes and the wealthy. Our new visual brand identity and slogan will strongly reflect our heritage and speak to our vision going forward.”

G&A developed a new brand identity that utilizes the bank’s corporate colours of blue and copper. The representation of the penny is maintained, though with a more stylized rendering. The logo’s typography has a traditional look and feel and visually speaks to a rich heritage, while the slogan uses a modern typeface and alludes to the bank’s future.

Pictured above at the inaugural Pioneers Of Prosperty Awards Ceremony held in Montego Bay, Jamaica are country winners for Barbados, Liz & Chris Cupples of Trinity Homes (Left) and Devin Griffith, Managing Director of G&A Communications Inc, (honorable mention).

G&A was provided with a grant from the Multilateral Investment Fund of the Inter-American Development Bank (IADB) of US$10,000 and will be connected to a global network of technical expertise, potential investors, and other cutting-edge entrepreneurs.
The Pioneers of Prosperity Awards Program is a global program made-up of regional competitions spanning the Caribbean, Africa and Central America. Seven countries participated in the inaugural Caribbean competition: Bahamas, Barbados, Belize, Guyana, Haiti, Jamaica, and Trinidad and Tobago. The program was also launched in Central America on September 14, 2009.

Kenneth Hynes, Managing Director of the OTF Group who executes the global program offered the following: “We congratulate the 2009 Award winners and each of the finalists who all represent the best in Caribbean entrepreneurship. Each of them demonstrated the level of excellence, leadership and vision required to grow their businesses regionally and internationally. These entrepreneurs are important role models for others throughout the Caribbean wondering if they too can succeed in business.”

G&A won Gold for its successful “Think Outside The Bank” campaign for client Globe Finance Inc. The campaign comprised of an innovative cinema advertisement, challenging movie goers to broaden their minds and consider financial solutions beyond the conventional. In addition, silver awards were won for the Sagicor “What Do You See?” campaign which included two TV spots, Game Board (product focused) and Fireflies (brand focused).