G&A shines in online media at the 2011 ADDYS
This year we brought home two gold and two silver ADDY awards. The two golds were received for a print/online campaign for the Barbados Stock Exchange (BSE) and a FirstCaribbean International Bank ‘bank@school’ viral campaign.
Silvers were the prize for the previously mentioned bank@school campaign and a television commercial for Unicef entitled, ‘They are never too young to learn”.
Three out of the four awards were won in the area of online promotion, a medium with much untapped potential. We have to laud our clients’ trust in us as we break ground on their behalf. The proof of the pudding i.e. a campaign’s effectiveness is really in the eating i.e. public response, and that we can boast of. The recognition for our achievement is icing on the cake.
“I think awards programmes are critical on a number of levels. First and foremost, it’s a big pat on the back to individuals and teams who work hard on these winning projects and it inspires the entire agency to strive for excellence. It validates the agency to those who work there, the talent community and of course to potential clients and the greater public. It reminds the winning client that they picked the right group (in case they forgot). And who can forget bragging rights? Agency people are an ego-driven bunch and live to be told that they are the best thing that God ever made… and a physical award is proof.” Allison Cadogan, Executive Creative Director.
So as we bask in these awards and cogitate on our genius: to the team a resounding; ‘GOOD JOB!!!’… now back to work!
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