Fabric Solutions
G&A was instrumental in creating the brand identity for Fabric Solutions. This included the name, logo, slogan, environmental design, livery, vehicular signage, internal brand posters, all advertising and collateral material and public relations.
Before the inception of the business, the principals of Fabric Solutions formed a strategic alliance with G&A Communications Inc. to establish its brand. As a new player
in the dry-cleaning arena with competing household names, we recognized that it was critical to be distinctive and to boost a Unique Selling Proposition (USP). Through our close collaboration we determined the name, the brand values, brand personality and visual brand identity.
Extensive research was conducted in order to assess the principals’ objectives and the needs of the audience. Further research was done into the state-of-the-art equipment
and the environmentally friendly nature of their offering. This further aided in the execution of our K.I.C.K. (Knowledge. Innovation. Creativity. Key results) marketing
strategy, which catalyzed the brand identity system which includes the name, logo, slogan, environmental design, livery, vehicular signage, internal brand posters, all
advertising and collateral material and public relations. This strategy also introduced workshops to ensure total staff buy-in on the mission, vision and values of the
organization.
This holistic approach has not only created an appealing image but a sound and reputable brand, with a strong presence in the market.