Caribbean Development Bank
The Caribbean Development Bank commissioned G&A to provide support in the areas of corporate communications, brand development and corporate advertising.
In 2006 G&A initiated the development of a comprehensive rebranding programme to assist CDB in refocusing and raising the profile of its brand. This process began with
extensive research and assessment and included a full communications audit. The result was the development of a brand strategy and brand redevelopment programme. G&A also designed and developed a brand identity standards manual and guidelines document to assist with the repositioning of the bank. The manual addressed every aspect of the CDB’s image and corporate expressions, focusing on all communications channels from signage and environmental graphic design to uniforms. These tools were also used as part of a staff sensitization and orientation exercise which G&A later conducted. The exercise involved training in the areas of brand management and corporate culture and was done by conducting a number of workshops and seminars with senior management and general staff.
G&A has also been very involved in the development of CDB’s P.R. collateral such as annual reports, corporate brochures, newsletters, corporate advertising and website development.