BNTCL
BNTCL hired G&A to develop and manage a P.R. campaign for its corporate brand and also the construction of a new oil terminal facility.
The BNTCL is responsible for managing the storage and supply of petroleum products to Barbados and the Caribbean. Although the terminal has been in existence for the past 10 years it was relatively unknown to the public. An effective campaign was created through extensive research. The campaign involved creating a greater awareness for the company by making it more visible. This was achieved through the sponsorship of various cultural and community events that were considered valuable to society.
Public service announcements, infomercials and marketing communications strategies such as an information hotline and an interactive website were devised. They were developed as a means to educate the public not only about the company but also to demonstrate its commitment to improving and protecting the lives of the citizens of Barbados.